Minna Life

Aiming to bring smart technology to the pleasure product industry with revolutionary sex toys and eventually sexual health products, Minna Life was established in 2009 and has since developed a truly innovative line of products that has gained them awards and acclaim.

Minna has partnered with Makewell from the very beginning to create a simple, unified brand that established them as a premium leader in the field. The smooth and sexy forms of Minna's initial product, Ola informed our approach to designing an iconic, universally recognizable logo that subtly hints at excitement and joy. Our challenge of developing a flexible packaging system that could accommodate a full line of future products was solved by using a round tube that mimics the curves of their identity and products and could be easily sized for whatever their next product may be. Over the years we have rolled out work for print, packaging, video, web and mobile apps.